The FTL-versus-LTL decision looks like a price question but is really a risk question. Here is the framework we use with customers every day.

When FTL wins

High cargo value, tight delivery windows, or anything that must not be transshipped. One vehicle, one driver, zero terminal handling.

When LTL wins

Under ten pallets with flexible dates. You pay for the space you use and the network absorbs demand swings.

The hidden third option

Part-load pairing: two shippers on one dedicated truck. Most forwarders can arrange it if you ask two weeks ahead.